Crossville and Cumberland County

 

An

 

Economic Development Growth Strategy

 

Update

 

 

 

 

 

 

 

A 5-year Development Plan

 

 

May 2007

 

 


 

Foreword

         

The Tennessee Valley Authority selected Cumberland County to participate in a pilot program for community evaluation and planning. The initial workshop was held on March 16, 2004.  A critical aspect of the program was gathering input from key business and community leaders.  Elected officials representing Crab Orchard, Pleasant Hill, Crossville and Cumberland County as well as industry, education/training, agriculture, tourism, retail/trade and workforce development were included in this process.  The final select group was limited to twenty-five participants; however a community survey was conducted in order to obtain information from the citizenry of the community.

            The final workshop was conducted in April of 2004.  The process of compiling the information into an Economic Development Growth Strategy commenced at that point.  The Economic Development Growth Strategy (EDGS) was developed in order to provide a comprehensive economic development guide for our cities and county for the next five year (2005-2009).

            A workshop was held with community leaders on February 7, 2007 to look at priority issues from the 2006 workshop and determine what issues still are considered priorities and any new priorities that need to be considered.  The following issues for Cumberland County were selected and ranked accordingly:

1.         Provide stronger focus in local education for more technical workforce skills/development.

2.         Improving the retention and expansion of existing firms.

3.         Accommodating a high population growth rate in appropriate ways.

4.         Attraction of new manufacturing firms compatible with the existing economic base through a targeted marketing/recruitment program.

5.         Expansion of industrial sites.

6.         Increase local support for small business development and local incubator program.

7.         Expansion of the local retail and customer service base.

 

            The EDGS, as a formal policy, seeks to build on existing economic strengths, tap under-utilized human, physical and financial resources, and identify and ameliorate any duplicate or superfluous constraints on development in order to improve the local economy.  It represents a coordinated approach, which is sensitive to the needs and concerns of the private sector and to the community as a whole.  It is also comprehensive in that it attempts to balance economic, social, and environmental considerations.

            In effect, the Economic Development Growth Strategy attempts to mobilize local resources in a concerted effort to establish a productive public-private partnership.  Through this effort, the needs of existing businesses, future business/commercial ventures, and the citizenry can be achieved.

            The Economic Development Growth Strategy will serve as a guide for economic progress and involvement.  Fine-tuning and adjustment of the strategy will be necessary as the new data is generated, as new conditions arise, and as tasks are completed.  A strategic management system will also be promulgated for measuring the effectiveness of the program and assessing the progress for it.

 

 

I.                   Introduction

Crossville-Cumberland County is located in Middle-East Tennessee, central to seventy percent of the major markets in the United States.

The city has a population of 10,433 according to a special census conducted in 2006.  The population of Cumberland County reached a level of 46,802 in 2000 according to the U.S. Census Bureau.  This was an increase of 12,006 or 34.7% from the 1990 level of 34,736.  The U.S. Census Bureau now estimates the 2006 population at 52,344, an increase of 12% since 2000.  This rapid growth was achieved primarily through net in-migration and is twice the comparable statewide growth rate of 16.7% from 1990-2000 and the estimated 6% from 2000-2006.

 


Current Employment Bases:

 

Cumberland County Employees by Industry

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

Cumberland County Business Patterns

 

Industry                                1993                 1997                2001                2004

Agr. Service

21

84

46

32

Mining

112

119

100

152

Construction

276

499

497

611

Manufacturing

2829

2849

2833

2633

Transportation

168

277

162

118

Wholesale Trade

271

349

228

224

Retail Trade

2772

3162

2496

2502

Finance, Insurance, Real Estate

710

878

712

543

Services

2479

3463

4858

4428

 

 

This graphic and chart emphasizes that manufacturing, retail trade and services employ more workers than other industries in Cumberland County.  Note: Some measure of caution should be exercised with regard to the precise numbers of those categories, as the Census Bureau will redefine categories from reporting period to reporting period.

 

U.S. Census Bureau, County Business Patterns 1993, 1997, 2001, 2004.


 

II.                Where Are We?

 

Inventory of Strengths and Weaknesses

 

            In analyzing Crossville and Cumberland County’s economic base, employment trends evidence the lack of manufacturing jobs since 1998.

 

Year                             Number of Manufacturing Employees

2000                                                    2,940

2001                                                    2,620

2002                                                    2,490

2003                                                    2,440

2004                                                    2,380

2005                                                    2,370

2006                                                    2,390

 

            Net loss, past seven years:                   550 jobs

 

Manufacturing Plants that have closed: Avery Dennison (264 jobs) closed 12-00, Three G’s (70) closed 3-01, Crossville Rubber (280) closed 10-01 

 

NOTE:  Cumberland County has added 728 jobs during this period through warehouse/distribution centers, which are not included in the accepted definition of “manufacturing”.  In terms of wages, benefits, and other criteria, this community believes that warehouse/distribution center jobs are comparable with manufacturing jobs and a desirable replacement for now and in the future.  We plan to continue our focus on recruiting warehouse/distribution centers to enhance our economic base and create jobs.

 

Community Attitude Toward Economic Development:

 

            All parties’ involved, local governments, private companies and area citizens, seem to agree that we need to attract new firms which are compatible with our existing economic base, providing a favorable economic benefit/cost of government services ratio which will not detract from future economic growth.

            Equally important is the need to retain the jobs we have and encourage local firms to expand in Crossville and Cumberland County rather than other possible locations.

 

            The need for the creation of new jobs with the resulting new capital investments and local expenditures for goods and services is Crossville and Cumberland County’s top priority.

 

 

 

Analysis of Local Resources for Economic Development:

 

            Although willingness and desire are prerequisites for a successful development program, equally important are a community’s economic and locational attributes.

            Crossville and Cumberland County’s resources for economic development are more than adequate to produce the type of quality and diversified growth we are seeking.

            Locational factors such as sites, transportation modes, water and sewer capacity, power, natural gas, fiber optics, and support services are major selling points for our area.

            Human resources including over 1,820 (Feb 2007) people seeking employment, a large number of underemployed individuals, a good labor climate and quality educational and training opportunities add to our competitive edge.

            Quality of workforce can be determined by a mail survey conducted to a sample of employers and management to ascertain quality of workforce from their perspective. The results to the question, “What is you assessment of your employees with respect to their productivity and general attitude” are summarized.  About 84 percent of the responding employers consider their employees’ productivity good or excellent and over 86 percent of the respondents responded that their employees’ attitude is good to excellent.  It is, thus, apparent that the current employers are generally satisfied with the quality of their workforce.

            Community factors such as an excellent quality of life, our health care facilities, financial assets and a cost of living which is 10 – 20% lower than the national average provide us with ample proof that the area is indeed the place to live and conduct business.

 

Specific Advantages of Crossville and Cumberland County:

            Different types of employers will have varying locational requirements and will place different degrees of priority on these factors.  Specific advantages are:

1.                  Availability of industrial and commercial sites.

 

2.                  Geographic proximity to seventy percent of the major markets in the United States.

 

3.                  Location along Interstate 40, one of the most highly traveled interstates in the United States.

 

4.                   35,000 individuals were provided assistance by the various departments at the Career Center in Crossville.  Education, training as well as job placement are only a few of the services provided by the Tennessee Department of Labor and Workforce Development.

                      

5.                  Among communities with the lowest cost of living in Tennessee.

 

6.                  Able to draw on support services from nearby MSA’s (Knoxville and Nashville) without experiencing the socio-economic problems inherent to larger cities.

 

7.                  Five institutions of higher learning in or near Cumberland County

i.e. The Cumberland County Higher Education Center, a cooperative effort of Roane State Community College and Tennessee Technological University.  The Center also provides classroom space for Tusculum College and Trevecca Nazarene University. The University of Tennessee at Knoxville is within an hour’s drive.

 

8.                  Pro business attitude of City and County officials.

 

            Cumberland County is blessed with a number of governmental entities, organizations and sub-organizations that provide, enhance, promote and develop various aspects of economic development for our community.

·        Cumberland County – The county government provides funding for the Cumberland County School System and, through the County Mayor, works with State agencies for workforce development, roads, parks, and other county services necessary to create an atmosphere enticing to new industries and businesses.

 

  • City of Crossville – As the county seat, the City is the economic engine that provides infrastructure and other governmental services necessary to create a thriving and growing community.  The City has been the primary entity during the past 20 years for obtaining industrial land and building industrial speculation buildings.

 

  • Crossville-Cumberland County Chamber of Commerce – The Chamber’s mission is to promote the professional organization, the industry it serves and performance of its members, and to assist members in the safe and successful execution of operations nationwide and internationally.

 

  • Convention and Visitor’s Bureau – An association of businesses, individuals and organizations dedicated to promoting tourism in our community, the CVB and its members are committed to developing and supporting the tourism industry by marketing our area to the traveling public.

 

  • Economic Development Board – As part of the Crossville-Cumberland County Chamber of Commerce, the EDB encourages the acquisition of carefully selected employers and continues to offer a healthy environment for existing industry as part of the total and orderly growth of the Crossville-Cumberland County area.

 

  • Joint Economic and Community Development Board – This board, created under PC 1101, is the coordinating committee for the Three Star Program as well as its purpose under state law to “foster communication among governmental entities, industry, and private citizens on economic and community development.”  They are also responsible for development of the Crossville and Cumberland County Economic Development Growth Strategy.

 

  • City of Crossville Public Building Authority – The PBA was established primarily to lend funds to Tennessee municipal corporations, including cities, counties and utility districts.

 

  • Cumberland County Planning Commission – The CCPC covers all areas in Cumberland County outside the urban growth boundaries of Crossville and Pleasant Hill.

 

  • Crossville Regional Planning Commission – The CRPC covers all areas within the Urban Growth Boundary of the City of Crossville.

 

  • Pleasant Hill Planning Commission – The PHPC covers the corporate limits of the Town of Pleasant Hill.

 

  • Crossville Housing Authority – CHA serves low-income families, striving to provide safe and sanitary housing that is affordable, to promote the economic well-being of their clients by providing stable housing without discrimination.

 

  • Traffic Planning Task Force – This task force has been created by Crossville from persons residing in the areas throughout the County to provide input in transportation and traffic planning for Crossville.

 

  • Industrial Development Board – The focus of this board is the issuance of industrial bonds and approval of payment-in-lieu-of-tax agreements.

 

  • Health and Educational Facilities Board – The focus of this board is the issuance of bonds for heath-care providers.

 

Specific Barriers to Growth:

 

            After reviewing Crossville and Cumberland County’s economic development posture, it is possible to identify certain barriers that hamper the area’s ability to attract certain potential investors:

 

1.                  Actual or perceived deficiencies in shopping and service facilities (example: restaurants)

2.                  Lack of a strong retail magnet (department store) to serve as an anchor for retail trade business.

3.                  Past inability of community to utilize resources of its institutions of higher learning and vice versa, to develop programs, provide assistance and solve problems.

4.                  Absence of skilled labor for high tech companies.


 

III.             Where Should We Be Going?

 

Community Desires:

 

            Industries to be singled out for community development efforts were chosen based on the following criteria:

 

1.                  Industries which would provide dependable and long-term sources of employment for local residents with wages higher than the current average, and create a demand for a workforce with higher skill levels;

 

2.                  Industries which manufacture durable goods and products, i.e. automotive supply, manufacturers, assemblers, and warehouse/distribution;

 

3.                  Industries with a better-than-average prospect for future growth and expansion as a result of either a growth in consumer demand or ties to growing regional business.

 

Economic development and specifically manufacturing development are fast changing ventures and the need to constantly evaluate goals is evident.

Cumberland Coun